how-much-was-your-vote-worth-in-california’s-ballot-measure-battles?

A record-breaking amount was spent on California ballot measures this election cycle — $785 million reported through election day to be exact, which works out to nearly $20 for each of the 40 million residents of California. That number shoots to $46 per person when divided among the 17 million or so who voted.

So how much was your vote on each one of California’s costly propositions worth?

App-based services Lyft, Uber, DoorDash and Postmates made the largest contribution. Those big donors gave a record $205 million to the “Yes on 22” campaign, and they prevailed with 7.5 million votes as if Friday morning — 58% of the votes. That is the equivalent of spending $27.43 for each yes vote, similar to the cost of a Lyft or Uber ride to the airport.

That money was spent on a thick blanket of digital and traditional advertising in an attempt to convince voters to approve the industry-sponsored proposition that allows the companies to treat their drivers as independent contractors, not employees. The “No on 22” campaign spent less than one-tenth of what the “Yes” side spent, still a substantial $20.1 million. With 5.1 million votes so far, that works out to the opposition spending about $3.78 for each of those “No” votes.

Prop. 21, to expand rent control, and Prop. 23, to toughen regulation on dialysis clinics, both failed after the opposition campaigns spent big to defeat the propositions; each opposition campaign spent $11 and $13 for each “no” vote.

Proposition 15, which would hike property taxes on many commercial properties to fund schools, is still undecided. The “Yes” campaign spent about $13 for each yes vote that’s been counted so far, and the “No” campaign spent about $11 for each. The race is still too close to be called, and there are more than 4 million votes left to be counted, but the “No” side is ahead with 51.8% of the vote so far.

For all that campaign spending, what do voters get now? No more political ads for another two years.

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By Kelley Wheeler

Kelley Wheeler is a Metro reporter covering political issues and general assignments. A second-generation journalist, worked with all major news outlet, she holds a vast expeirience. Kelley is a graduate of USC with degrees in journalism and English literature. She is a recipient of Yale’s Poynter Fellowship in Journalism.

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