NBC Bay Area and Telemundo 48 is teaming up with Safeway for the annual “Nourishing Neighbors” food drive for a month-long effort to fight hunger in the Bay Area. The “Nourishing Neighbors” food drive will take place at 166 Safeway locations throughout the Bay Area through December 29.
Emergency assistance requests at local food banks have increased dramatically due to the economic impact of the COVID-19 pandemic. Before the COVID-19 crisis, an alarming 1 in 9 people in the Bay Area turned to the food banks for emergency and supplemental food. Now, Bay Area Food Banks estimate at least 1.5 million Bay Area residents are in need of food bank assistance.
Now through December 29, anyone can visit one of the participating Safeway stores to donate $10 that will go toward food items that will be donated to the local food banks. At each store, shoppers can remove a flyer from the tear pads located at the register and make a donation. Once collected, the food will be delivered to food banks for distribution to needy families.
Last year, the food drive collected more than 431,389 bags across the Bay Area, amounting to 3.6 million pounds of food for those in need.
Bay Area Food Banks:
Second Harvest of Silicon Valley – Diane Hayward
Alameda County Community Food Bank – Michael Altfest